Sports have No Gender
Erasmus+ Sport project about women empowerment
The project will focus on a particular theme: the image and the vision of women spread and conveyed in the sports world. Actually, even though the value of female sports activities is , both at professional and junior and amateur levels is increasingly recognized and appreciated, the image of woman at media level, when is associated to sports, still suffers the influence of stereotypes and prejudices.
This kind of communication raises from two main reasons that are intersected in interdependent connection:
The media sports communication often put in the foreground sports fundamentally as male phenomenon, at which female sports appear subordinate. For understanding this situation it's enough to open the web page of many sports newspaper: main news are dedicated to male sports (especially football), the female athletes that have more space are the ones whose it is emphasized physical beauty, columns are focused on pictures, news and video about women just as wives, girlfriends, lovers of male athletes.
The perception of many passionates of sports corresponds with this type of communication and in consequence it is possible to say that the media give to its public what the public wants.
The project, starting from this analysis wants has the general objective to act for contributing to combat these sexist stereotypes.
The main objectives of the project, essential for aiming to the general objective, will be:
realizing analysis of types of communication and languages used by media for describing image and role of women in sports fields, identifying the terms, the words, the images that are based on sexist stereotypes existing in society;
identifying and spreading best practices able to contribute to improvement of language and communication about roles and image and vision of woman in sports.
Sports have no Gender - Kick Off Meeting
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