Sports have No Gender

Erasmus+ Sport project about women empowerment

The project will focus on a particular theme: the image and the vision of women spread and conveyed in the sports world. Actually, even though the value of female sports activities is , both at professional and junior and amateur levels is increasingly recognized and appreciated, the image of woman at media level, when is associated to sports, still suffers the influence of stereotypes and prejudices.

This kind of communication raises from two main reasons that are intersected in interdependent connection:

  1. The media sports communication often put in the foreground sports fundamentally as male phenomenon, at which female sports appear subordinate. For understanding this situation it's enough to open the web page of many sports newspaper: main news are dedicated to male sports (especially football), the female athletes that have more space are the ones whose it is emphasized physical beauty, columns are focused on pictures, news and video about women just as wives, girlfriends, lovers of male athletes.

  2. The perception of many passionates of sports corresponds with this type of communication and in consequence it is possible to say that the media give to its public what the public wants.

The project, starting from this analysis wants has the general objective to act for contributing to combat these sexist stereotypes.

The main objectives of the project, essential for aiming to the general objective, will be:

  • realizing analysis of types of communication and languages used by media for describing image and role of women in sports fields, identifying the terms, the words, the images that are based on sexist stereotypes existing in society;

  • identifying and spreading best practices able to contribute to improvement of language and communication about roles and image and vision of woman in sports.

Partners


NEWS

Sports have no Gender - Kick Off Meeting

Erasmpus Plus Sport, Small Collaborative Partnership

Rome, 1st of September 2021


On 1st of September 2021, the partners of the project “Sports Have no Gender” met in Rome for the Kick Off meeting of the project.

ECA Onlus is the coordinator of a project that involves partners from Greece EVNIKOS SPORTS CLUB (Greece), ASOCIATIA TINERILOR CU INITIATIVA CIVICA (Romania), Hidak Ifjúsági Alapítvány (Hungary), VSI "VEIKLUS ZMOGUS" (Lithuania).


The partners in Rome had the chance to share the main objectives of the projects, the main activities and the needs for the next steps of the project. Moreover, they spoke about the road map of next transnational meetings, discussing about dates and venues.


The project will focus on equal opportunities in sports, and specifically on sports communication and on the image of women in sports.

ECA will lead a path of language analysis in all involved countries and in Europe in general. Moreover, the partners will identify, evaluate, and promote best practices and tools for contributing, in different contexts, to the improvement of language and communication regarding the role and image of women in sport.


At the same time, the project will make possible to create a "network" for non-profit associations, associations involved in sport and sports clubs on the issue of equal opportunities for women at European level.

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.